A matter of trust
Andrius Palionis reports on the cyber security threat to brand reputation
A brand’s reputation is no longer defined only by the services or products it offers, but also by its online presence. With a plethora of touchpoints for gathering consumer data on the internet – from social media to blogs, websites and online marketplaces – cyber security has become a fundamental pillar in maintaining and safeguarding a company’s reputation.It is essential to grasp the magnitude of the threat landscape. Cyber threats – ranging from data breaches to ransomware attacks – can hamper business activities . . .
